Privacy Policy

Allprima is committed to protecting your personal data and your right to privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit www.allprima.se or contact us through any of our channels.

1. Data Controller

The data controller responsible for the processing of your personal data is:

Allprima

Website: www.allprima.se

E-mail: info@allprima.se

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

  • Contact information — name, company name, e-mail address, telephone number, country.
  • Inquiry details — product interests, volume requirements, and messages submitted through our contact or quotation form.
  • Technical data — IP address, browser type and version, time zone setting, operating system, and pages visited on www.allprima.se.
  • Communication data — any correspondence you have with Allprima by e-mail or through the website.

We do not collect sensitive categories of personal data (such as health data, political opinions, or biometric data).

3. How We Collect Personal Data

We collect personal data in the following ways:

  • Directly from you — when you fill in our contact or request-for-quotation form on www.allprima.se, send us an e-mail, or contact us by phone.
  • Automatically — when you browse our website, we may collect technical data through cookies and similar technologies.
  • From third parties — for example, from business directories or publicly available sources in connection with our B2B activities.

4. Purposes and Legal Basis for Processing

We process your personal data for the following purposes and on the following legal bases under the General Data Protection Regulation (GDPR):

Purpose Legal Basis (GDPR)
Responding to inquiries and requests for quotation Art. 6(1)(b) — Pre-contractual measures
Managing customer relationships and orders Art. 6(1)(b) — Performance of contract
Sending product updates or commercial communications Art. 6(1)(a) — Consent
Improving website performance and user experience Art. 6(1)(f) — Legitimate interests
Compliance with legal obligations Art. 6(1)(c) — Legal obligation

5. Data Retention

We retain your personal data only for as long as is necessary to fulfil the purposes described in this Privacy Policy, or as required by applicable law.

  • Contact and inquiry data is retained for a maximum of 3 years from the date of last contact, unless a business relationship continues.
  • Customer and order data is retained for up to 7 years to comply with Swedish accounting and tax legislation.
  • Website analytics and technical data is retained for a maximum of 26 months.

When data is no longer needed, it is securely deleted or anonymised.

6. Sharing of Personal Data

Allprima does not sell or rent your personal data to third parties. We may share your data with:

  • Service providers — IT, hosting, and e-mail providers who process data on our behalf under a Data Processing Agreement.
  • Logistics partners — where necessary to fulfil a delivery.
  • Authorities — where required by law, regulation, or court order.

All third parties are required to handle your data securely and in accordance with applicable data protection law.

7. International Data Transfers

Allprima primarily processes personal data within the European Economic Area (EEA). If we use service providers that transfer data outside the EEA, we ensure adequate safeguards are in place — such as Standard Contractual Clauses approved by the European Commission — in accordance with Chapter V of the GDPR.

8. Cookies

Our website www.allprima.se may use cookies and similar technologies to improve the user experience and analyse site traffic. Cookies are small text files stored on your device.

We may use the following types of cookies:

  • Strictly necessary cookies — required for the website to function correctly. These cannot be disabled.
  • Analytics cookies — help us understand how visitors interact with our website (e.g. Google Analytics). These are only set with your consent.
  • Functional cookies — remember your preferences to enhance your experience.

You can manage or withdraw your cookie consent at any time through your browser settings. Withdrawing consent does not affect the lawfulness of processing prior to withdrawal.

9. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

Right of Access

Request a copy of the personal data we hold about you.

Right to Rectification

Request correction of inaccurate or incomplete data.

Right to Erasure

Request deletion of your data where there is no legitimate reason for continued processing.

Right to Restriction

Request that we restrict the processing of your personal data in certain circumstances.

Right to Portability

Receive your data in a structured, machine-readable format.

Right to Object

Object to processing based on legitimate interests or for direct marketing purposes.

Right to Withdraw Consent

Withdraw consent at any time where processing is based on consent, without affecting prior processing.

To exercise any of your rights, please contact us at info@allprima.se. We will respond within 30 days. We may need to verify your identity before processing your request.

10. Right to Lodge a Complaint

If you believe that Allprima is processing your personal data in violation of applicable law, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY):

Integritetsskyddsmyndigheten (IMY)

Website: www.imy.se

E-mail: imy@imy.se

Phone: +46 (0)8-657 61 00

We encourage you to contact us first so that we can resolve any concern directly.

11. Data Security

Allprima takes appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. These measures include SSL/TLS encryption on www.allprima.se, access controls, and regular security reviews.

In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours and, where required, inform affected individuals without undue delay.

12. Changes to This Privacy Policy

Allprima reserves the right to update this Privacy Policy at any time. The most recent version will always be available at www.allprima.se/privacy-policy. We encourage you to review this page periodically. Material changes will be communicated via a notice on our website.

13. Contact Us

If you have any questions about this Privacy Policy or how Allprima handles your personal data, please contact us:

Allprima

Website: www.allprima.se

E-mail: info@allprima.se